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Lab Grown Diamonds Enter the Mainstream as Younger Malaysians Reshape Luxury

Among consumers under 35, the definition of luxury is shifting. Beauty and craftsmanship remain essential, but younger Malaysians increasingly expect transparency, responsible practice and genuine value as part of the purchase. Iris Arnold, founder and Global CEO of Novita Diamonds, says this generational change is why lab grown diamonds have entered the jewellery mainstream.

By Kuala Lumpur News Desk · 3 August 2026 · 4 min read

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